About Our History and Brands.

Fishing accessories to help you fish

We strongly support grassroots initiatives.

Know the value of quality gear.

Atomic Lures originally started as one of the innovators in the soft plastics market and have been coming to Australia for over 10 years. More recently, under the guidance of Frogleys Offshore, Atomic Lures has expanded to be a complete fishing lure company incorporating soft plastics, hard bodied lures, jig heads and the all new semi-hardz range.</p>

Gallery

Our Brands
Bassday
Frogleys Offshore
Fuji
Gamakatsu
Kershaw
Majorcraft
Samurai
Unitika