About Our History and Brands.

We strongly support grassroots initiatives.

Know the value of quality gear.

Fishing accessories to help you fish

Atomic Lures originally started as one of the innovators in the soft plastics market and have been coming to Australia for over 10 years. More recently, under the guidance of Frogleys Offshore, Atomic Lures has expanded to be a complete fishing lure company incorporating soft plastics, hard bodied lures, jig heads and the all new semi-hardz range.</p>

Gallery
Our Brands
Froglay
Gorilla
Fish Hawk
Unitika
Kershaw
Majorcraft
Samurai
Bassday
Fuji
Gamakatsu